The cheat sheet nobody gave you.
The owner pays for the website. Pays for ads. Pays the agency. And nobody gives them a piece of paper that says what in all of that actually works. We write it.
For years we’ve watched the same scene. When the owner asks how the ads are doing, they get a report full of green arrows. The register doesn’t agree.
The problem is usually between the ads and the site: tracking that counts the wrong thing, a form that asks for seven fields, a domain that belongs to someone else. Things that don’t hurt, but cost you.
That’s why cheatsheets. Short, from practice, and you do it yourself. And when you get stuck, we’re here.
Why cheatsheets?
In school, a cheat sheet was a scrap of paper with exactly what you needed for the exam. Not the whole textbook. We write the same thing, just for your website, Google and ads. One difference: here, nobody kicks you out of class.
How we work
- No jargon. If something can’t be said simply, we don’t write it.
- Results first, then work. We don’t offer you anything until you know what you need.
- We don’t call you afterwards. If you need help, you reach out. We usually reply within an hour or two (unless we’re asleep).
- A no-questions-asked guarantee. If the checkup doesn’t find anything that needs fixing, we refund you.
Who writes the cheatsheets
Steph runs Google and Meta ads, Google since 2016, and looks at where the money goes.
John has built over 200 websites and looks at what happens when a shopper lands.